Yesteryear IX The Pastoral Review Global Agencies


“The Pastoral Review” was the ‘parent’ of the ‘The Stockman’s Guide’. Then, as now, it appears advertising was one of, if not the main, source of revenue for any publications.

It is clear ‘The Pastoral Review’ cast a very long shadow in the early 20th Century?

Advertisements are related to the ‘how to’ in the text. Included are fencing, wire netting, dips, machinery, engines, graders, reapers and binders, windmills, hats, wool presses, galvanised sheeting, troughs, wines, saddlery, harness, timber jacks, clothing, footwear and poisons.

The ‘Yesteryear’ Series will highlight the mail order type of advertising then prevalent before the advent of fast transport.